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New VinTank Research Analyzes Wine iPhone Apps Pt. II: The Top Five

Date Added: July 12, 2010 07:37:54 AM
Author: Jeff Lefevere
Category: Food and Wine

In Part II of Paul Mabray’s review of the best wine-related iPhone application (see Part I), he reveals his Top Five recommendations — a list that includes wine apps. that yield significant value and functionality.


The best advice is to not get too frothy about any one phone and find a device that serves your needs without having to put on your Nostradamus hat.  However, if you’re a wine lover, the phone that unquestionably gives you the most bang for your buck is the iPhone.


If you're not sure about the need for all five of Mabray's recommendations, you can also do your own analysis by visiting each of the company web sites where additional information, product features and the overall value proposition for each application is explained.


Picking up from Part I, Mabray wraps up his recommendations by naming his Top Five and providing some direction for the wine industry at-large:


Hello Vino – Hello Vino's app (the upcoming new release version) is a great tool for a point of purchase (POP) decision when you are looking to match a food with a recommended wine. With their new features integrating Twitter and Facebook, Hello Vino will help extend the recommendation value of the wine brand and price point. I very much enjoy the applications easy to use navigation (often copied by other wine pairing apps) helping consumers choose wines at key buying locations, at the retailer or at the restaurant. [ Read More ]


Article from Palette Press